PEAK Pillars
Creating the most elite dairy and beef cattle genetics to meet the demands of dairy farmers and ranchers around the world.
Producing the most fertile bovine semen in the industry by focusing on animal care and comfort while optimizing laboratory practices.
Using innovation to introduce
new bovine genetic products and enhancements for URUS companies to market with confidence and technologies to further progress the modern-day bovine.
WHO WE ARE
How Do We All Work Together?












PEAK values are

Stewardship
for the next generation

Integrity
No games. No politics

Reliability
in our client’s best interest

Humility
about our organization

Passion

Farmer’s Spirit
and we do what we say

Excellence
in everything we do
PEAK Culture Statements

Trust
We choose to be vulnerable, speak up and dare to be wrong.

Challenge
We choose to question and be questioned for better performance.

Accountability
We choose to follow through and hold each other to that standard.

Transparency
We choose to be open and share.

Empowerment
We choose to encourage our people to own their decisions.

Act
We choose to execute our plans when we’re confident they will work.

Result
We choose results over comfort and popularity.

How do we collaborate with URUS?
To learn more visit:
