The most powerful bovine genetics provider in the world!

PEAK Pillars

Creating the most elite dairy and beef cattle genetics to meet the demands of dairy farmers and ranchers around the world.


Producing the most fertile bovine semen in the industry by focusing on animal care and comfort while optimizing laboratory practices.


Using innovation to introduce new bovine genetic products and enhancements for URUS companies to market with confidence and technologies to further progress the modern-day bovine.


GENETICS

WORLDCLASS PRODUCTION

RESEARCH & DEVELOPMENT

WHO WE ARE

How Do We All Work Together?

PEAK values are

Stewardship
We build a sustainable future
for the next generation
Integrity
We do the right thing.
No games. No politics
Reliability
We make unbiased decisions,
in our client’s best interest
Humility
It is not about me, it is
about our organization
Passion
We love what we do
Farmer’s Spirit
Nobody will outwork us,
and we do what we say
Excellence
We want to be the best
in everything we do

PEAK Culture Statements

Trust

We choose to be vulnerable, speak up and dare to be wrong.

Challenge

We choose to question and be questioned for better performance.

Accountability

We choose to follow through and hold each other to that standard.

Transparency

We choose to be open and share.

Empowerment

We choose to encourage our people to own their decisions.

Act

We choose to execute our plans when we’re confident they will work.

Result

We choose results over comfort and popularity.

How do we collaborate with URUS?

With URUS, we can collaborate with industry experts, share data and insights, and offer the best customer care. Each company has its own unique identity and products, but the URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow.

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